Self-confessed disruptor of a billion-dollar diet industry, James Smith is armed with every tool you’ll ever need to achieve incredible results – from dieting, training and staying in shape to identifying the fads, cons and nonsense that get in the way of genuinely lasting progress.
Loud, crass and completely unapologetic; James takes aim at influencers, fake fitness bloggers and dangerous health fads.
He’s the blunt, no-BS media star turning the entire fitness world on its head, calling out liars and putting facts first.
Not a Diet Book by James Smith is dubbed The No. 1 Sunday Times Bestseller.